What is sentiment analysis?
Sentiment analysis analyzes your KOL’s sentiments towards products, companies, brands and focus areas to understand whether these opinions are positive, negative, or neutral. Sentiment analysis helps pharma companies to engage with KOLs. This is accomplished by analyzing every activity of the KOLs to understand their sentiments will help create customized preference-based conversations between the field teams and KOLs.
Understanding sentiment analysis
At its core, Sentiment Analysis is the process of evaluating data to determine if the expressed opinions are positive, negative, or neutral. For pharma companies, this involves analyzing the sentiments of KOLs towards their brand, product, topic, etc. By looking at the activities of KOLs, such as publications, clinical trial data, conferences, and social media interactions, pharma companies can gain insights into their preferences, opinions, and potential biases.
The strategic importance of KOL sentiment analysis
Crafting strategies
Understanding KOL sentiment helps pharma companies develop competitive network strategies. By identifying positive, negative, and neutral opinions about their products, pharma companies can develop better engagement options with the KOLs. This strategic engagement can influence the broader network of stakeholders and HCPs, ultimately affecting market dynamics.
Customized conversations
Analyzing every activity of KOLs allows for creating customized preference-based conversations. Field teams can engage with KOLs in discussions that resonate with their interests and opinions, creating stronger relationships. Personalized interactions based on sentiment analysis will increase the possibility of positive reception and support from the KOLs.
Influencing negative and neutral opinions
One of the significant advantages of sentiment analysis is the ability to identify and target KOLs with negative or neutral opinions. With the help of the KOLs with positive sentiments, companies can strategically engage with the KOLs with less favorable views. Positive KOLs can help alter the sentiments of KOLs with negative, neutral, or no sentiment towards a product.
For more info visit here https://neolytica.ai/healthcare-analytics/the-importance-of-sentiment-analysis-in-healthcare/
